Who is Materni?
Materni is built on a simple belief:
The women who care for everyone else deserve to be cared for, too.
Babies have always come first. It's time mothers did too.
In every family, there are women who shape our lives with love, strength, and compassion — our mothers, grandmothers, sisters, partners, and closest friends. They are often the ones who turn a house into a home, creating comfort, warmth, and stability for the people they love.
Pregnancy is one of the most transformative journeys a woman can experience. It is often celebrated in the beginning, but once the baby becomes the focus, the mother's needs can too easily fade into the background. While many families and partners deeply care for and support mothers, the reality is that brands have long prioritized babies over the women who carry, deliver, and nurture them.
Materni was created to change that.
Lifestyle photo — drop about-lifestyle.jpg into assets/images
Our Mission
We saw a clear gap: mothers deserve dedicated support, resources, and care throughout every stage of their journey — from preconception to pregnancy to postpartum recovery. Our mission is to champion mothers through each phase with care, products, and education that thoughtfully support their real needs.
Our Vision
To become the trusted destination for Canadian mothers — a place where they feel seen, supported, and empowered during one of the most challenging times in their lives.
Unconditional love, resilience, patience, and selflessness
Mothers show up in life's hardest moments and stand beside us in its happiest ones. They take on one of the most demanding roles in the world, often without rest and rarely with enough recognition. At Materni, we believe mothers deserve more.
Where we've been, where we're going
The Peri Bottle launches
Our first product hits Amazon.ca — and quickly earns Amazon's Choice recognition. It later expands to Walmart.ca.
Developing our Materni Healing Foam
Formulated to promote healing, reduce swelling, and soothe mom's vaginal pain after birth — the next addition to our postpartum line.
A complete postpartum care kit
Everything a mother needs for the fourth trimester, thoughtfully brought together in one kit.
Support for the entire journey
From preconception through pregnancy to postpartum — we're building toward being the trusted destination for Canadian mothers at every stage.